In 2025, Opel will take the electrification of the brand to a new level. The extra-dynamic GSE sub-brand will become fully electric and at the same time receive a new, expressive logo, ready for the next generation of GSE models. The brand has launched a new online and social media marketing campaign “OMG! GSE” to tease consumers.
In 2022 Opel heralded the return of the iconic ‘GSE’ abbreviation, standing for Grand Sport Electric. Since then, the brand offered the Opel Astra, Astra Sports Tourer and the previous Grandland generation as particularly bold and dynamic plug-in hybrid GSE models. With the next GSE generation, the sub-brand will now enter a fully electric era and become even more exciting.
Florian Huettl, Opel CEO, teased: “The GSE sub-brand stands for particularly dynamic, exhilarating, and emotional Opel models. In 2025, we will take the next important step. The new GSE models will be fully electric. This demonstrates how powerful, exciting, and inspiring battery-electric mobility can be."
He continued: “GSE are three letters that are enough to send pulses racing. G stands for Grand; German engineering meets goosebumps, great grip and G-forces. S stands for Sport; speed, sweat and sliding through S-curves. E stands for Electric; excitement, exhilaration and euphoria. And Opel promises there will be more this year. So better not blink or miss all the fun! Because everyone who drives a new battery-electric GSE model will experience the proverbial OMG feeling – full of excitement and adrenaline!”
In addition to the sporty look, which is based on the award-winning Opel design, future GSE customers can look forward to a chassis set-up that directly integrates the driver and offers exciting driving pleasure. Furthermore, the GSE models, like all other models with the Blitz, are designed to be stable when braking, cornering and at high speeds on the Autobahn.
How the future Opel GSE electric cars will send pulses racing is shown in a new Opel film, “Three Letters”, which is now available on the brand’s online and social media channels. The video is a highlight of Opel’s new ‘OMG! GSE’ communication campaign, which continues the fresh and unconventional tonality of its recent award-winning “Yes, of Corsa” and “#GoGrand” marketing campaigns, with which Opel has already successfully positioned the best-selling Opel Corsa and the new top-of-the-line Opel Grandland.